Konga.com is a Nigerian electronic commerce company founded in 2012 with headquarters in Ikeja, Lagos State. It offers a third-party online marketplace, as well as first-party direct retail services, spanning various categories including electronics, fashion, home appliances, books, children's items, and personal care products.
It began operations in the country in 2012 and launched its pilot product, KongaPay in 2015. This product works for customers only within the Konga.com platform.
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Konga was founded in July 2012 by Sim Shagaya with 20 members of staff
Konga.com’s Black Friday sales is known as Yakata Sales
Konga raised a $3.5 million seed round from Investment AB Kinnevik in 2012
In early 2013, Konga raised a $10 million Series A round from Investment AB Kinnevik and Naspers
In late 2013, Konga finalized a $25 million Series B round from previous investors, Investment AB Kinnevik and Naspers, the largest single round raised by a single African startup at the time
On November 29, 2013, Konga.com crashed and remained offline for 45 minutes as a result of an unprecedented traffic, stemming from its Black Friday promotion